100% natural mineral salt mined from the ancient Himalayan mountains (the purest form of salt available!), helps replace lost electrolytes. The rose pink color is a result of the high mineral content of iron, potassium and magnesium, all vital for maintaining good health. Safe for all wildlife, including horses, white tail deer, elk, caribou and more. Features a hole carved through the center to attach 3-1/2’L rope (included) for hanging; no need for a metal holder. Also fits inside horse toys. Weather resistant; ideal for outdoors.